Friends of Moreau Lake Receives Grant for Strategic planning, membership development and brand building!
The Friends of Moreau Lake was awarded a $13,500 matching grant from the Environmental Protection Fund’s Park and Trail Partnership Grants program to fund a consultant to create promotional materials designed to promote membership in the group. Friends of Moreau Lake will have to raise an additional $1,500.00 in matching funds, for a total of $15,000.00
The grant is one of 29 awards totaling $900,000 for organizations dedicated to the stewardship and promotion of New York’s state parks and historic sites, trails and public lands. The grants will be matched by over $300,000 in private and local funding and will support projects to strengthen Friends groups and enhance public access and recreational opportunities.
Friends groups—nonprofit organizations often made up entirely of volunteers—are essential to the stewardship and promotion of our state park system. These dedicated groups raise private funds for capital projects, perform maintenance tasks, provide educational programming, and promote public use through hosting special events.
The Park and Trail Partnership Grants are administered by Parks & Trail New York, a statewide non-profit organization, in partnership with the NYS Office of Parks, Recreation, and Historic Preservation.
Parks & trails New York Executive Director Robin Dropkin said, “It’s inspiring to see the transformational effect of the Park and Trail Partnership Grants and how they are enhancing the ability of Friends groups to make an even greater contribution to the stewardship of New York’s great outdoor spaces. These grant funds will enable groups to leverage more private and federal funding, marshal more volunteer power, and augment the state’s historic investment in parks, trails and other public outdoor places.”
This grant will help us evaluate, build out, clarify and complete our strategic plan to strengthen our vision, implementation, purpose, sustainability and succession. We will create a membership committee that is armed with a clear set of goals and action items to grow our membership, engage and value our members, retain/renew members, manage a member database and qualify members via survey creation and implementation. To help the membership committee achieve maximum impact with outreach we will obtain consulting help to review, design, create and print display materials, brochures, etc., that tie together into a solid brand, the various materials that have been created over the years and clearly relay our mission and make a compelling call to action to join our friends group.
The mission of the Friends of Moreau Lake is to partner with Moreau Lake State Park to enrich the experience for every park visitor through environmental education, events and stewardship.
More information on Park and Trail Partnership Grants can be found at www.ptny.org or by calling 518-434-1583.